From Craft & Site
I made this company up.
Halden is not a real watchmaker and this is not a live site. I built it to answer one
question I get asked a lot, which is whether the thing you saw on some brand's site can
actually be built for a small business, or whether it needs a team and a six figure budget.
The watch you turned is a generated render, and so is the bench further down. Neither is a
photograph of anything. There is no Halden and no workshop, so nothing real is being stood in
for. I would not do this on a real client's site: if a page shows you their product, it has to
be their product.
The one image on this page, the bench a moment ago, is the opposite. It was generated, and
it is there as atmosphere rather than as evidence. There is no Halden workshop to photograph,
so nothing is being stood in for. I would not do that on a real client's site: if a page shows
you their room, it has to be their room.
How it turns is the part I would want you to judge me on. It is forty eight frames tiled
into one image, stepped by a CSS scroll timeline. There is no JavaScript on this page at all,
no library, no scroll listener, nothing to go wrong on a slow phone. If your browser cannot do
it, or if you have asked your computer for less motion, the watch simply sits there face on
and every fact is laid out below it, which is the same information without the movement.
The specification, the prices and the shop are invented. The horology is not: the Mohs
number, the reason a dive bezel only turns one way, the eight beats a second, and the reason
the jewels are ruby are all true of real watches.
Carson Holder, Craft & Site