Craft Site

Pricing

Plain prices. See your preview first.

Every project starts the same way: I build a preview of your business before you pay a dollar. When you love it, this page is what it costs to make it real and keep it running.

The build

Three ways to build it.

One-time. A quarter to start, the rest when it goes live. Two revision rounds included in every package.

Starter

from $1,200one to three pages, one-time

For a food truck, a solo barber, a new business that needs to exist online this week.

  • One to three pages: about, services or menu, photos, hours, map, contact
  • Built for phones first, fast everywhere
  • Your Google Business Profile pointed at it
  • A simple editor for your words and photos

About a week once I have your content.

For an established local business

Business

from $2,800five to seven pages, one-time

For a restaurant, salon, shop or contractor that wants the whole picture online, built around how you actually sell.

  • Home, services or menu, about, gallery, contact, plus one or two more
  • Booking, ordering or reviews connected: Booksy, OpenTable, Square, Google
  • Every page written to be found and to convert
  • A simple editor for your words and photos

Two to three weeks once I have your content.

Store

from $5,500Shopify, quoted per project

For a business that sells things: about twenty products, real checkout, shipping or pickup.

  • Designed by me, built on Shopify, transferred to you
  • Products, collections, checkout, taxes, shipping
  • Shopify's own plan (about $39 a month) is paid to Shopify
  • Bigger catalogs quoted up front

Three to four weeks once I have your products.

From means from. A one to three page site runs $1,200 to $1,800 depending on how much goes on it, a multi page site $2,800 to $4,500, a store $5,500 to $8,000. Your preview comes with your exact number.

How you pay. A quarter to start, the rest when it goes live, by card through Stripe. On the published starting prices the deposit is $300 for a starter site and $700 for a business site; a store is quoted. Two revision rounds are included; more are quoted before I do them. Timelines are estimates and start once the deposit is paid and I have your content.

15% offFounding ten

The first ten sites get 15% off any package.

I am new, and the two things a new studio needs are real reviews and real work to show. So the first ten businesses that build with me get 15% off, in exchange for an honest review when the site is live and a photo of your business for my portfolio. When the ten are gone, this line comes down.

Opennow

After launch

Care keeps it fast, safe and current.

Sites die because nobody looks after them. Care is how yours doesn't. Month to month, cancel by email, two months free if you pay for the year.

Care$59 / month, or $590 a year

  • Hosting on Cloudflare's network
  • Security updates and daily backups
  • Two small edits a month: hours, a price, a photo, a special
  • A person to email when anything comes up

Care+$89 / month, or $890 a year

  • Everything in Care
  • Unlimited reasonable edits, so your site always says what's true today
  • Seasonal refreshes: new photos, a new menu, a new service page section

Or spread it out

$0 down. $249 a month.

The Business website plus Care, paid as twelve monthly payments instead of a deposit and a balance. Same site, same craft. It takes twelve payments to own it and there is no lock in, so you can stop whenever you want. After the twelve, you are simply on Care at $59 a month (or $89 on Care+) and can cancel any time. The site is yours once the twelve months are paid. If you stop before then, the site comes down and you owe nothing further; I hold it for ninety days in case you come back. Want Care+ from the start? $279 a month.

$249a month for 12 months, then $59

  • Business website, built and launched
  • Care included from day one
  • Twelve months, then month to month; cancel any time after that by email

Nothing is charged today. The next screen is a few questions about your business, so I know what I am building before either of us talks about money. Full refund any time before your first full draft.

Add-ons

Quoted up front, never a surprise.

Most sites need none of these. When one makes sense, it's on the quote before I start.

Extra page beyond the package$250 to $400
Extra integration (a second booking tool, a loyalty program, a payment link)$150 to $300
Copywriting from scratch when you have no words to start from$300 to $600
Rush when the calendar can't wait+10 to 20%

Questions

The honest answers.

Why do I see a preview before a price?

Because a price means nothing until you can see what you'd be paying for. I build a preview of your business first, at no cost. If you love it, the packages on this page are what it costs to build the real thing. If you don't, you owe nothing.

Do I own the website?

Yes. The design and the content are yours once the build is paid. If you are on Care I keep hosting it and looking after it; if you ever want to take it elsewhere, I hand it over. On the monthly plan, that's once the twelve months are paid.

I already have a website. Is a redesign the same price?

Yes. A redesign is priced by the same packages. I start from your current site and your photos, and the preview shows you the difference before you decide. More on redesigns here.

Can I change things myself?

Yes. Every site comes with a simple editor for your words and photos. You never have to log in to anything, though: on Care, you email me the change and I make it.

What's not included?

Custom apps, social media management, and promises about Google rankings. Where a good tool already exists (Booksy, OpenTable, Square, Calendly, Shopify), I connect it to your site rather than rebuilding it. Photography, extra pages and from-scratch copywriting are quoted up front as add-ons.

How do I start?

Tell me about your business on the start page and I will build your free preview. When you're ready, a quarter of the build fee starts the project and the rest is due when the site goes live. Two revision rounds are included.

Free, first

See your business as a Craft & Site.

The preview costs nothing. The price is on this page. The decision is yours.

No long term contract: Care is month to month, and the monthly plan is twelve months then month to month. You can have every dollar back any time before I send your first full draft.